Welcome to MidTown Tosa

We are a business association with the mission to promote service, wellness, and a sense of community in MidTown Tosa

Holiday Window Decorating Contest: MidTown at the Movies

Vote for your favorite MidTown Holiday Window decorations! Balloting runs from Dec. 6 through Dec. 16. Look for ballot boxes at Rays, Sendiks, and Tosa Pediatrics. Vote for Best in Show, Best Bling, and Truest to Theme (which is holiday movies). Stroll North Avenue between 84th St and Swan to locate your favorite windows in MidTown!

Voting Announcement (jpg)


Ballot (jpg)


North Shore Bank Window (jpeg)


Anytime Fitness Window -1 (jpg)


Anytime Fitness Window -2 (jpg)


Athletico Holiday Window 1 (JPG)


Athletico Holiday Window 2 (JPG)


Athletico Holiday Window 3 (JPG)


Shop the Amazing Businesses in MidTown

Wauwatosa Wellness Spa

Join us for 15% off select skincare, holiday makeup kits, holiday skincare kits, gift certificate sales, holiday gift ideas, makeup applications, light snacks and much more!

Anytime Fitness

Anytime Fitness

Anytime Fitness  is offering a fantastic deal during the month of December: $0 enrollment fee! Take advantage to stay in shape during the holidays!

Shine Salon

Friday November 24th until December 2nd, we will be offering 20% off our retail sales and 10% off of our Holiday Gift Sets

About Us

Our Mission:

To promote service, wellness, and a sense of community in MidTown Tosa.  

Our association has three primary areas of focus:

  • Services: Grow MidTown’s economy through collaborative promotions and events that foster a thriving environment for all businesses.
  • Wellness: Highlight the diversity of traditional and integrative healthcare providers in MidTown to support all aspects of health and wellness.
  • Community: Strengthen our neighborhood through community partnerships and encourage our neighbors to explore MidTown by making it accessible to all.

Our History:

 The first meeting was held in April 2015. The businesses approached the Alderpeople of District 2 and 6 with a desire to meet and share common opportunities and challenges. The Alders surveyed the businesses and neighbors and completed a North Ave traffic study to begin the process of addressing those opportunities and challenges. Further the Village BID and East Tosa aided in sharing ways to improve and organize the business district. MidTown has been represented in articles in WauwatosaNOW. The inaugural MidTown Tosa Week was held July 2015 and this year we are happy to announce a 5K Run For Wellness to precede the annual festival on July 22nd.

Our Location:

MidTown Tosa is the premier destination in central Wauwatosa, offering exceptional products and services to our desirable neighborhood and beyond.  Located on West North Avenue between 80th Street and Swan Blvd, MidTown’s fifty businesses are minutes away from Mayfair Mall, the Milwaukee Regional Medical Center, and a large portion of both Milwaukee and Waukesha counties.