To promote service, wellness, and a sense of community in MidTown Tosa.  

Our association has three primary areas of focus:

• Services: Grow MidTown’s economy through collaborative promotions and events that foster a thriving environment for all businesses.
• Wellness: Highlight the diversity of traditional and integrative healthcare providers in MidTown to support all aspects of health and wellness.
• Community: Strengthen our neighborhood through community partnerships and encourage our neighbors to explore MidTown by making it accessible to all.

MidTown Tosa is the premier destination in central Wauwatosa, offering exceptional products and services to our desirable neighborhood and beyond.  Located on West North Avenue between 80th Street and Swan Blvd, MidTown’s fifty businesses are minutes away from Mayfair Mall, the Milwaukee Regional Medical Center, and a large portion of both Milwaukee and Waukesha counties. 

 The first meeting was held in April 2015. The businesses approached the Alderpeople of District 2 and 6 with a desire to meet and share common opportunities and challenges. The Alders surveyed the businesses and neighbors and completed a North Ave traffic study to begin the process of addressing those opportunities and challenges. Further the Village BID and East Tosa aided in sharing ways to improve and organize the business district. MidTown has been represented in articles in WauwatosaNOW and Tosa Connection. The inaugural MidTown Tosa Week was held July 2015. In 2019, the MidTown Festival was held on July 20.