Welcome to MidTown Tosa

We are a business association with the mission to promote service, wellness, and a sense of community in MidTown Tosa

Small Business Saturday in MidTown November 24

Join us Saturday Nov 24 for our annual Small Business Saturday Sale. This year, for the first time we will be having a Makers Market featuring local artists and makers to help you check off that holiday list with ease. We will have something for everyone on your list. Plus as always enjoy 15% off skincare, holiday makeup kits, skincare kits, 

essential oils and gift certificate specials. Bring a friend or 10 and come support 4 local businesses in one great location! http://www.tosawellness.com

  • Order something sweet at Candy Bouquet 
  • Grab a bite at Thai-namite, MidTown Grill, Hui's, Colectivo, Lalli's, or Miss Molly's
  • How about a new hairstyle at Jenerations, Shine or Cody and Company?
  • Get a mani/pedi at Tanya's or nAilshop
  • Get in holiday shape at Anytime Fitness
  • And lots more!!!

Ray’s Super Saturday Nov 24 is almost here! As is per tradition, Ray’s Wine and Spirits will open at 8AM with a cornucopia of limited release and cellared beer selections. !

1. Toppling Goliath Morning Delight
2. Central Waters Rye Barrel Stout

And more!

Special Whiskey!
1. George T. Stagg

And more!
1. Drift Mobile Cafe (opening @ 7:30AM)
2. Lumpia City Food Truck (opening @ Noon)


About Us

Our Mission:

To promote service, wellness, and a sense of community in MidTown Tosa.  

Our association has three primary areas of focus:

  • Services: Grow MidTown’s economy through collaborative promotions and events that foster a thriving environment for all businesses.
  • Wellness: Highlight the diversity of traditional and integrative healthcare providers in MidTown to support all aspects of health and wellness.
  • Community: Strengthen our neighborhood through community partnerships and encourage our neighbors to explore MidTown by making it accessible to all.

Our Location:

MidTown Tosa is the premier destination in central Wauwatosa, offering exceptional products and services to our desirable neighborhood and beyond.  Located on West North Avenue between 80th Street and Swan Blvd, MidTown’s fifty businesses are minutes away from Mayfair Mall, the Milwaukee Regional Medical Center, and a large portion of both Milwaukee and Waukesha counties. 

Our History:

 The first meeting was held in April 2015. The businesses approached the Alderpeople of District 2 and 6 with a desire to meet and share common opportunities and challenges. The Alders surveyed the businesses and neighbors and completed a North Ave traffic study to begin the process of addressing those opportunities and challenges. Further the Village BID and East Tosa aided in sharing ways to improve and organize the business district. MidTown has been represented in articles in WauwatosaNOW. The inaugural MidTown Tosa Week was held July 2015 and this year we are happy to announce a 5K Run For Wellness to precede the annual festival on July 22nd.