Welcome to MidTown Tosa

We are a business association with the mission to promote service, wellness, and a sense of community in MidTown Tosa

2nd Annual MidTown Holiday Window Decorating Contest

Time to get in the holiday spirit! Are you ready for the 2nd annual MidTown Window Decorating Contest? Last year we had a terrific turnout with prizes awarded to North Shore BankLanglois Nutrition, and Candy Bouquet. Who will bring home the title this year?

A few changes for this year: 

  • Theme will be the Grinch, in honor of the new movie
  • We are encouraging all participating businesses to be voting locations. 
  • Voting will be from December 3rd-17th for "favorite window" only. 
  • Please use the ballot below and return them to Tosa Pediatrics by December 17th

Window decorating ballots (jpg)


About Us

Our Mission:

To promote service, wellness, and a sense of community in MidTown Tosa.  

Our association has three primary areas of focus:

  • Services: Grow MidTown’s economy through collaborative promotions and events that foster a thriving environment for all businesses.
  • Wellness: Highlight the diversity of traditional and integrative healthcare providers in MidTown to support all aspects of health and wellness.
  • Community: Strengthen our neighborhood through community partnerships and encourage our neighbors to explore MidTown by making it accessible to all.

Our Location:

MidTown Tosa is the premier destination in central Wauwatosa, offering exceptional products and services to our desirable neighborhood and beyond.  Located on West North Avenue between 80th Street and Swan Blvd, MidTown’s fifty businesses are minutes away from Mayfair Mall, the Milwaukee Regional Medical Center, and a large portion of both Milwaukee and Waukesha counties. 

Our History:

 The first meeting was held in April 2015. The businesses approached the Alderpeople of District 2 and 6 with a desire to meet and share common opportunities and challenges. The Alders surveyed the businesses and neighbors and completed a North Ave traffic study to begin the process of addressing those opportunities and challenges. Further the Village BID and East Tosa aided in sharing ways to improve and organize the business district. MidTown has been represented in articles in WauwatosaNOW. The inaugural MidTown Tosa Week was held July 2015 and this year we are happy to announce a 5K Run For Wellness to precede the annual festival on July 22nd.